Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How do you assess — and prepare for — the new... Read more
Last year, weddings were scaled down, postponed, and even cancelled with the rise of the COVID-19 pandemic. This year, with restrictions lifting across the country, couples are approaching t... Read more
COVID-19 has created pandemonium for virtually every person and business on the planet. The event industry, though, faces an especially steep road to recovery. State and local governments fr... Read more
Social distancing to combat the spread of COVID-19 has postponed countless spring trips down the aisle, causing a lot of frustration and heartbreak for couples, their loved ones — and their... Read more
Let us take a moment to give thanks that the not-so-nice political commercials that dominated airwaves for much of this year have finally come to an end. On their heels? Jewelry ads, particu... Read more
In honor of Small Business Saturday this weekend, The Knot has released a study that lets consumers in on a little trade secret: Making weddings look dreamy, elegant or chic is hard work. Fo... Read more
When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events and grow their business. What they may not h... Read more
Looking to convert more wedding and event clients from your website? Then check out the latest session in the Society of American Florists’ WebBlast library. During today’s SAF WebBlast, “Sm... Read more
Ah, weddings. The romance. The personal touches. The elegance. The poignant moment when two lives become one … Who are we kidding? For florists, weddings are less about glamour and more abou... Read more
If tradition continues, droves of women around the country now sport a sparkly new accessory on their left hands, thanks to all those holiday and New Year proposals. Unlike the brides who ca... Read more