At Bloomtastic Florist in Columbus, Ohio, Heather Waits is now experiencing a second round of postponed or canceled clients. “You console your clients in an upbeat, cheerful way; then, when... Read more
Need a little sales-pick-me-up around your business this summer? Um, yes, please! Look to grooms and in-store workshops if you want to leverage “new” sales opportunities. That’s according to... Read more
To charge or not to charge? That’s a long-standing question when it comes to wedding consultations. This month in Floral Management’s Growth column, Patrick Kellly of Stein Your Florist in P... Read more
Even though they attract big crowds, wedding shows can be tricky places to connect with brides — precisely because of all those people. Some brides quickly get overwhelmed with handshakes, s... Read more