With Valentine’s Day behind you (and newly engaged couples seeking floral services), it’s time to gear up for a busy wedding season. The Society of American Florists has a bouquet design cou... Read more
Brides have been waiting in the wings — and with pandemic restrictions on events easing, experts say this summer’s wedding season could be like no other. A recent article in the Atlantic dec... Read more
Last year, weddings were scaled down, postponed, and even cancelled with the rise of the COVID-19 pandemic. This year, with restrictions lifting across the country, couples are approaching t... Read more
According to The Wedding Report, the most popular months to tie the knot are June, July and August, which also happen to be the steamiest and harshest time for flowers. Florists who want to... Read more
Instead of hustling to book more events, review the services you already offer and make sure you’re charging appropriately. Too many florists give away valuable services for free, said Jerom... Read more
