For her Oct. 12 wedding to Jack Brooksbank, Princess Eugenie honored royal tradition while also incorporating rich fall colors in her floral décor. The couple hired London-based florist Rob... Read more
If you’d like to land more grandiose weddings, search for chances to rub elbows with affluent people. “Money goes where money is,” said Jennifer Harvey, CAFA, CFD, a freelance designer in Br... Read more
Persuading brides-to-be to go all out on lavish floral arrangements for their ceremony and reception isn’t the only way to increase your wedding revenue. After all, a wedding isn’t really ju... Read more
Champagne and tinsel weren’t the only things sparkling this holiday season. Chances are a substantial number of women in your community received a diamond ring in recent weeks — or will soon... Read more
Tell the newly engaged and prospective bridal clients that your shop is “Married to Perfection” — so they can “Relax” if you’re handling their wedding flowers. To help members build wedding... Read more
SAF Partners with Details Flowers Software for Special Member Savings
The average couple spends more than $35,000 on their wedding — an increase of more than $2,600 from 2015 — and an all-time high, according to the 10th annual The Knot 2016 Real Weddings Stud... Read more
Bridal shows attract throngs of newly engaged women. They can introduce you to dozens or hundreds of leads — or, they can be overwhelming, expensive and ineffective, if you don’t strategize.... Read more
Couples are ditching the formalities of a traditional ceremony and reception (not to mention the wild cousins and divorce parents who refuse to get along) for elopements. The twist to this o... Read more
Bankruptcy Filing Creates Panic Among Brides
When the wedding dress store Alfred Angelo filed for Chapter 7 bankruptcy last week, the news sent brides around the country into a panic — and presented an opportunity for some wedding vend... Read more
Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events
As a wedding and event florist, you’re constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem with the revenues, then what’s the po... Read more