SAF Partners with Details Flowers Software for Special Member Savings
The average couple spends more than $35,000 on their wedding — an increase of more than $2,600 from 2015 — and an all-time high, according to the 10th annual The Knot 2016 Real Weddings Stud... Read more
A high profile Supreme Court case that could have implications for all retailers and service providers kicked off Tuesday with opening arguments centered on a question: What constitutes an a... Read more
Want to improve the number of bridal consultations coming your way and stay on your favorite wedding vendor’s radar year-round? Shower her with thoughtful, well-timed gifts. That’s part of G... Read more
Whenever Darenda Darnell-Garbarz, AIFD, sees a bridal consultation on her calendar, she makes sure she has some proteas. “Not many clients are familiar with these flowers, but as soon as the... Read more
Bridal shows attract throngs of newly engaged women. They can introduce you to dozens or hundreds of leads — or, they can be overwhelming, expensive and ineffective, if you don’t strategize.... Read more
Save the date? More like, spring the date on your guests at the (very) last minute. Last week, we told you about a New York Times story noting an uptick in high-end elopements (couples who p... Read more
It’s crunch time before a major holiday and you want to squeeze in a few final sales. Post movie quotes to motivate procrastinators without resorting to the obvious (and boring) message, “Or... Read more
Over the past year, Michael Skaff, AAF, AIFD, PFCI, made it his mission to enter the world of the modern bride. As the 2017 Trend Forecaster for International Floral Distributors Inc., the S... Read more
Even though they attract big crowds, wedding shows can be tricky places to connect with brides — precisely because of all those people. Some brides quickly get overwhelmed with handshakes, s... Read more
The “secret” to more profitable wedding work may be as simple as raising your prices or offering couples a service they want but never realized you offer. Those are two of the practical tips... Read more