Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events
As a wedding and event florist, you’re constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem with the revenues, then what’s the po... Read more
“We’re Married to Perfection” Engages Brides
Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional photo of a bride holding an elegant white h... Read more
As we count down to 2017, Society of American Florists editors combed through the Sales Wake Up archive to find top stories from the past year — and ideas on how you can put them into action... Read more
Forty-three percent of engagements happen between November and January, which means your next wedding clients will be entering the planning stages of their engagement soon. Now is a good tim... Read more
The economic recovery may be slower than many would like, but when it comes to spending on weddings and events, many people are happy to put down some serious cash. According to a report by... Read more
Keep it simple. Keep it short. And — write down your thoughts beforehand. Those are some of the tried-and-true wedding toast tips collected by the wedding experts at The New York Times, in a... Read more
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take heart: Influential event planners are pointin... Read more
Presidential Election Colors Design, Floral Trends for 2017
What does the presidential election have to do with centerpieces for weddings planned for June 2017 — or, for that matter, your VIP customer who is thinking about redesigning her living room... Read more
We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its attention to another show-stopping, convention-buc... Read more
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)? Don’t show them a mason jar. We know. We know... Read more