Many people wouldn’t consider working several 10-hour days in a row doing physical labor — while only being paid in refreshments and appreciation — a holiday gift. But two florists found it... Read more
Last week’s presidential inauguration may have lacked some of the pageantry and parties of a non-pandemic year, but flowers still played a meaningful role, particularly when it came to fashi... Read more
Mother-daughter duo Theresa Cuevas and Courtney Jane Cuevas were two of the floral designers who helped bring First Lady Melania Trump’s vision for an “America the Beautiful”-themed Christma... Read more
On the heels of last year’s crimson trees, the 2019 White House holiday decor has a softer look — including a floral-themed tree. First Lady Melania Trump welcomed photographers Monday as sh... Read more
More than 90 Society of American Florists members representing all industry segments, three countries, 25 states and the District of Columbia, traveled to Washington, D.C., this week to meet... Read more
Thanks to all SAF members who took time from their schedules to attend SAF’s Congressional Action Days this week. As Kate Penn noted yesterday in an email, they are the 92 reasons our indust... Read more
Breaking News! SAF has just confirmed officially that we are taking CAD participants to the Eisenhower Executive Office Building in the White House complex for an exclusive Administration br... Read more
This week, the Trump administration announced plans to dismantle the Small Business Health Options Program, or SHOP, the part of the Affordable Care Act that created online insurance marketp... Read more
With a new administration in the White House, a new Congress on Capitol Hill, and a number of floral industry-related issues in national headlines, members of the Society of American Florist... Read more
With a new president in the White House, some companies are adding another item to their public relations and marketing to-do list: pre-emptive damage control. In the run-up to his inaugurat... Read more
