The Wholesale Florist & Florist Supplier Association is shaking up the timeline and attendee requirements of its long-running Floral Distribution Conference this year, in what Executive... Read more
When it comes to getting a good value on top quality product delivered efficiently to retail flower shops, Santiago Cock-Rada is adamant: Wholesalers do it best. The statement shouldn’t come... Read more
An effort to honor fallen service members at Arlington National Cemetery — and at cemeteries around the country — got some serious support from the floral industry over the holiday weekend.... Read more
“We’re still here.” When Rob Shibata assumed the presidency of the Wholesale Florist & Florist Supplier Association on Oct. 22, he returned several times to those three words. His messag... Read more