Grow
personally, and professionally. Return home with new skills, knowledge, and renewed motivation to make a positive impact on your company – and the industry.
Connect
with other retailers, wholesalers, importers, growers, breeders, and manufacturers. Share challenges, swap advice.
Lead
Discover your personal leadership style and how it intersects with your team. Learn strategies and communication tools for multigenerational leadership.
Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.
Hotel and Travel Information
Next Gen LIVE! Hotel
DoubleTree by Hilton San Diego Mission Valley
7450 Hazard Center Drive
San Diego, CA
Phone: 619-297-5466
SAF’s room block is now sold out. The hotel does still have availability – see room options and book directly online here.
Always book your SAF hotel rooms using the information posted above
If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam.
If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or lweaver@safnow.org.
Flight Arrangements
San Diego International Airport (SAN) is 8 miles away from the hotel.
Uber and Taxi are available. Please contact the hotel concierge desk to inquire about additional transportation options and fees.
Why should you attend?
- Interactive educational sessions led by floral experts and “up and comer” Next Gen members of the floral industry.
- Get to know the vendors at the Supplier Showcase.
- Behind-the-scenes tour of growing operations in San Diego
- Lots of opportunities for networking at breaks, lunch, and receptions all designed to help you meet new peers and make valuable connections.
Schedule of Events
Next Gen LIVE! Cancellation/Refund Policy
Written cancellation requests postmarked before February 14, 2024 will be refunded less a 15 percent handling charge. No refunds after February 14.
2024 Sponsorships and Supplier Showcase
Interested in partnering with SAF or participating in the Supplier Showcase at Next Gen LIVE!?
Contact Sheila Santiago for more information.
